You’ve probably heard that “the money’s in the list.”
Well, I’m the one who makes sure your list makes you money.
I’m Brit. I help online coaches turn their existing audience into consistent, data-driven, stress-free sales, with emails that actually sound like you.
After years leading marketing strategies for major brands (hi L’Oréal, hi Warner Bros 👋), I traded the big corps for big impact, and built ALLUR to make email marketing work for online coaches.
I'M Brit
Oh hey you...
LET'S GET TO WORK
Here's what I believe:
Your business doesn’t need more hustle, it needs better systems.
You don’t need a bigger audience, you need to use the one you already have.
Email should be your most powerful sales channel... not your most neglected.
And you? You shouldn’t have to show up on IG Stories with the flu just to make sales.
It’s not about more.
I'm about to change the way you sell.
It’s about better.
Emails that build real trust, spark connection, mirror your brand voice, and convert consistently, without relying on launches, DMs, or being “on” 24/7.
It’s the foundation of sustainable 7-figure businesses. And the best part? We get to do it together.
The strategy...
We turn your existing audience into a sales engine.
We simplify, automate, & scale.
We build a business that sells even when you’re offline.
And we make it feel so aligned you wonder why you didn’t do this sooner.
Let’s build the backend you and your audience have been waiting for.
💌 I will obsess over your backend more than you do.
🎬 Data is my love language.
🍝 I believe email and pasta are both better when they’re simple, authentic, and full of flavor.
📲 If you send a voice note in the DMs, I will 100% send one back.
A few things you should know about me:
